Timothy Caulfield seems like the type of person that you would want as your friend. Unless you are a colon cleansing, dream pursuing, celebrity adoring kind of person. Then he might come across as a bit of a “patronizing know-it-all jerk” (his words, not mine).
In his latest book Is Gwyneth Paltrow Wrong About Everything?, Caulfield looks at the messages spewed out by celebrity culture and how those messages stack up against scientific evidence. Spoiler alert: the answer to the book’s title question is an unequivocal yes.

The book starts by examining the vast array of health and beauty treatments inspired and endorsed by celebrities, including the Clean Cleanse made famous by Gwyneth Paltrow on her lifestyle website Goop. One of my favourite parts of the book is when Caulfield himself becomes a test subject and tries out the cleanses, spa treatments, and skin-care regimes that are supposed to make him healthier, slimmer and more beautiful. The results? He lost weight (but gained it back as soon as he started eating real food) and his skin was no better off after nine months of using high-end beauty products. Continue reading